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Public Masterclass

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Duration

3 days

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Type

Public (attendees are from different companies)

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About The Public Masterclass

The Masterclass: three dynamic and highly interactive days with the leaders in the field will develop you into a complete negotiator.

What you will learn

Comprehensive coverage of the key skills needed to become the complete negotiator

  • Practical tools for planning the negotiation.
  • A process framework for conducting it.
  • Handling style, behaviour and teamwork.
  • And elite-level skills at using and countering the tactics, gambits, auctions and tenders that are used in today’s high stakes negotiations.

 

How you will learn

A highly interactive workshop for 8-12 key negotiators from different companies.  You will participate in realistic negotiation exercises. Video playback and analysis brings out key learning points and gives you individual feedback.

Our tutors are direct, robust and humorous. There is no ‘torture by PowerPoint’.

Skills Developed

The most powerful and practical negotiation skills programme.

We equip your key negotiators with tools and techniques that combine a co-operative approach, to create more value in the deal, with a competitive approach that manages power intelligently to claim as much value as possible for your side of the table.

Our goal is to help participants to become more effective both as solo negotiators and as team members. By the end of the programme all participants should have:
  • A clear grasp of their personal negotiating Style and Behaviour and how to manage these more effectively.
  • An awareness of the need for both Cooperative Win-Win and Competitive Win-Lose strategies, and the ability to strike a realistic balance between them.
  • An understanding of the three fundamental Modes of negotiation – Creativity, Reason and Power – and when to use each of them.
  • A set of flexible Planning Tools for determining a limit, target and opening position; deciding what information should be kept vs. shared; planning with multiple issues, etc.
  • Practical mechanisms for Creating and exploring Options for Mutual Gain to build a better deal for both parties.
  • Effective techniques for using Reason to reach agreement by putting arguments more persuasively.
  • The ability to use and resist Power Tactics at the pivotal moments of the negotiation by
    • crafting and reacting to Opening Positions
    • managing the flow of Concessions
    • deploying Closes that seal the deal.
  • Proficiency with all the major Gambits: knowing when and how to use them, how to counter them, and even how to counter the counters.
  • A clearer focus on effective Teamwork in the planning and conduct of negotiations.
  • Enhanced Social Skills in communicating, questioning, listening, managing conflict and reading the hidden meanings of speech and body language.
  • Greater Control over the negotiation process – whether face to face or on the phone – to manage a smooth transition through the Three Phases to a successful Closing of the deal.
  • A clear understanding of when to run a hybrid Negoti-auction or Negoti-Tender; and how to run and respond to a negoti-auction/tender in both the bidding and negotiation stages. How to avoid bidding against yourself, and how to get your best bidder to improve… without lying to them.
  • Structured techniques for Reviewing both individual and team performance to build on success and learn from setbacks.
Learning Methods

Our courses are structured around realistic simulations which are videoed for feedback.

Interactive methods and mini-practices give you the confidence to implement the skills in your own job.

A flexible schedule enables focus on the topics that have most impact on your business.

 

A fun, flexible philosophy

Small groups of eight to twelve allow participants to practise new skills in a safe environment and to receive individual feedback on their style and behaviour.

The style of our course tutors is fast, direct and fun.

Flexibility is part of the package. There is no rigid daily timetable. Key concepts and skills are detailed in The Complete Negotiator, the course manual. But the syllabus is covered in a way that reflects participants’ needs and experience and picks up on the learning points that arise out of each simulation or discussion.

Negotiation exercises

Simulated negotiations are the main learning vehicle, together with discussions, group tasks and other interactive procedures. Video playback of the negotiation exercises is used
  • to introduce key concepts and techniques
  • and to give feedback to individuals on their performance.

We have an extensive suite of negotiation exercises. Examples include:

  • a one-on-one fee negotiation between a service provider and a potential new client, with time pressure, a competing incumbent supplier and the possibility of significant future business
  • a ‘negoti-auction’ where a short-listed bidder for a major international supply contract has been invited to the table, is under price pressure, but has the opportunity to improve the ‘shape’ of the deal in several ways.  The bidder faces the classic danger in a negoti-auction: negotiating against yourself!  Conducted in teams.

We select from our ‘library’ the exercises that are most relevant to a client’s needs.

Implementation

Implementation is a major theme. Participants prepare action plans for building on their strengths and tackling weaknesses; and they identify specific steps to be taken in their relationships with key negotiating partners / upcoming deals.

To help them put their learning into action, participants also receive a portable, ring-bound set of laminated reminder cards, The Pocket Negotiator.

Follow-up and reinforcement are available in the form of a one day ‘Booster’ course and/or one-on-one implementation coaching sessions.

Results are measured using our Implementation Checkout questionnaire, which typically demonstrates impressively large financial savings and gains as well as improvements in confidence and professionalism.

 

For details of our exercises and more, please download the Executive Briefing

Are You The Sucker At The Table?

“If you can’t tell who is the sucker at the table, it’s you” – Poker players’ motto

Perhaps you have faced most of the situations below. But can you cope effectively with all of them?
These are just a few of the many challenges our Masterclass will equip you to meet.
You will become confident in deploying the key gambits used in high-level negotiations; the counters to them; and the counters to the counters!

  • You are negotiating the fee for a consulting project. Should you ask the supplier what fee they have in mind? Or should you tell them what you are going to pay?
  • You have put in a written bid – as have several competitors – to buy or supply something, and you have now been invited to the negotiating table. How do you avoid ‘negotiating against yourself’? (You might already be the best bidder!)
  • Your supplier tells you she has ‘no authority to reduce the price further’. What do you do?
  • The firm you are selling to say they can’t afford to pay your price / fee. They don’t have a big enough budget. How do you respond?
  • You have come to the table alone; but the other side has fielded a team of four. How do you keep control and avoid being intimidated?
  • Your counter-party gives you his first proposal, but you don’t fully understand it. What is the first thing you should say?
  • The other party makes a ‘final offer’. How can you tell if they mean it? And how should you respond?
  • They tell you they have a ‘better offer’ from someone else. What do you do?
  • They try to ‘salami slice’ you by demanding line-by-line concessions. How do you stop this ‘death by a thousand cuts’?
  • You are the boss, leading a team of negotiators. Should you do most of the talking?
  • You are about to plan for a major negotiation. But what does a useful negotiation plan consist of?
  • The deal you are about to negotiate could take lots of different ‘shapes’. How do you cope with all the moving parts and still know what the value of the deal is to you?
  • You need to adjourn to clarify your arithmetic. But you are afraid you will look weak. What should you do?

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Before&After

Why All The Monkeys?

The Monkey is one of the vivid images we use in our training to make a key concept memorable. This image in particular has become a totem for our firm: a toy monkey attends every course, and the BBC made a documentary about us titled The Monkey Man.

A “monkey on your back” is a problem you have – in negotiation terms, that makes you want a deal even on bad terms. E.g. you’re under time pressure / you don’t have any other offers / you think the quality of the other offers is poor.

Monkeys lead most negotiators to underestimate their own relative power and so negotiate too ‘chicken’. And there is a structural reason for this error. – When you look at your own situation you are only too aware of your own monkeys. But the other party may not be aware of these factors.• At the same time, the other guy has problems too – and he isn’t going to tell you about the monkeys on his back as this would only weaken his position. • So you have a distorted view of the power balance. It’s distorted because you have taken account of all your monkeys, but have not allowed for the monkeys he almost certainly has on his back – because you don’t know about those. And the distortion is always in the same direction: it always leads you to underestimate your own power.

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